Make your readers take notice

man-thinking2“What if you could make one phone call to heaven?”

I had “Boston Legal” on tonight for company as I was reading blogs. I hate commercials, so normally I mute or at least ignore them. But this question at the start of a Mormon Church comercial stopped me in my tracks.

It’s provocative, personal. It’s not a yes-or-no inquiry. The questioner doesn’t presuppose the answer, as in, “If you could end world hunger, would you?”

Would your organization’s materials stop anyone in their tracks?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s