Think about the last time you flipped through a magazine or a newspaper, or you surfed the Web. If an article didn’t grab your attention in a couple of seconds, did you stop to read it?
Here’s an example from Smithsonian online that stopped me dead and sucked me right into the story before I knew what was happening:
One rainy Friday afternoon in 1964, a 24-year-old Richard Serra, then wrapping up his studies at Yale, hopped a train from New Haven to New York City. Upon arriving, he headed uptown, to an East 77th Street townhouse, where he first encountered the work of Cy Twombly. “They gnawed at me,” Serra has said of the paintings he saw that day at Leo Castelli’s gallery. “I couldn’t forget them.”