Red List announcement made with clarity

Kudos to the aptly named Jane Smart of the World Conservation Union for the way she clearly announced the Red List today, the definitive list of disappearing plants and animals as created by scientists worldwide. At a press conference in Washington, D.C., Smart said:

“We get very excited about the release of the Red List and perhaps we shouldn’t be, because actually it’s a very bad news story. But for those of us who work in the field, I feel that the only way we are going to get society to pay attention to what’s happening to our species is to tell everybody.”

Smart leads the listing effort for the World Conservation Union and could, no doubt, talk circles around all of us. Instead, she’s delivering a significant message in terms everyone can understand. Bravo.

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