Make your readers take notice

man-thinking2“What if you could make one phone call to heaven?”

I had “Boston Legal” on tonight for company as I was reading blogs. I hate commercials, so normally I mute or at least ignore them. But this question at the start of a Mormon Church comercial stopped me in my tracks.

It’s provocative, personal. It’s not a yes-or-no inquiry. The questioner doesn’t presuppose the answer, as in, “If you could end world hunger, would you?”

Would your organization’s materials stop anyone in their tracks?

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